Building an influencer-led campaign that merged fashion, technology, and measurable business growth.
Role: Campaign Strategy • Influencer Marketing • Social Media Strategy • Creative Production
CHRISHABANA partnered with eyewear brand GLVSS and model Jazzelle Zanaughtti (Ugly Worldwide) to launch a digitally driven campaign that blended fashion, influencer marketing, and immersive storytelling. As Marketing & Communications Director, I developed the promotional strategy, campaign rollout, influencer seeding, and social media activation, helping transform the collaboration into one of the brand’s strongest-performing launches.
HIGHLIGHTS
Developed campaign strategy
Produced creative campaign rollout
Coordinated influencer seeding
Led social media activation
Secured editorial placements
Successfully sold through collection via digital promotions
Increased conversion by 30%
Campaign
A surreal, digitally inspired campaign translated Ugly Worldwide’s identity into an immersive visual journey across four imagined destinations
Results
100K+
Campaign Impressions
136%
Increase in Website Sales
30%
Increase in Conversion Rate
Digital Activation
To extend the campaign beyond its launch, I developed a digital activation strategy centered on participation and community. A coordinated Instagram rollout featured custom AR filters, an Instagram Live conversation with Jazzelle and CHRISHABANA’s founder, and a giveaway that encouraged continued engagement throughout the campaign.
Influencer Seeding
Coordinated gifting to high-profile tastemakers including Erykah Badu, Sita Abellan, and Chloe x Halle while securing editorial placements in Paper Magazine and Hypebeast.
Selected Press
