Transforming a brand partnership into a multi-channel cultural campaign.
Role: Brand Partnerships • Communications Strategy • Campaign Production • Talent Relations
To celebrate Grindr’s third annual Pleasure Ball, CHRISHABANA partnered with the platform on a limited-edition merchandise collection and integrated campaign celebrating queer creativity and self-expression. As Marketing & Communications Director, I led CHRISHABANA’s communications strategy for the collaboration, managing cross-functional coordination with Grindr’s marketing and social teams while overseeing campaign messaging, launch planning, talent coordination, and digital storytelling from announcement through event execution.
Highlights
Coordinated cross-functional partnership teams
Managed campaign launch timelines
Cast and coordinated influencer talent
Wrote and approved joint communications
Directed digital rollout across social platforms
Collection Launch
A limited-edition collection developed through CHRISHABANA’s partnership with Grindr, extending the collaboration across product, campaign, and live activation.
Pleasure Ball Activation
Custom CHRISHABANA looks were showcased throughout Grindr’s third annual Pleasure Ball, bringing the collaboration to life in an immersive event setting.
Campaign Rollout
A coordinated digital rollout amplified the collaboration through creator content, event coverage, and cross-brand storytelling.
