A celebrity partnership combining campaign strategy, digital storytelling, and commercial growth
Role: Celebrity Partnerships • Communications Strategy • Campaign Strategy • Social Media Marketing
CHRISHABANA partnered with Rico Nasty on the artist’s first jewelry collaboration, launching a campaign alongside the release of her debut studio album, Nightmare Vacation. As Marketing & Communications Director, I led the partnership across communications, campaign strategy, and digital marketing, coordinating with Rico’s management and styling teams while overseeing launch planning, press outreach, campaign approvals, and CHRISHABANA’s social media rollout.
Campaign Creation
A visual campaign celebrating Rico Nasty’s bold aesthetic while introducing her first-ever jewelry collaboration.
Campaign Rollout
All eyes were on Rico as the impending release of her highly anticipated debut studio album “Nightmare Vacation” drew closer. What a better way to help usher in her new era than with fun, collectible merch!
Acting as the point of contact between CHRISHABANA and Rico Nasty’s management and marketing teams, I coordinated an assortment of promotional materials including the campaign and complimenting static and moving digital assets. Rico also spread the word about her new drop through her Instagram, Twitter, and TikTok channels. During the timeline of our promotion we saw a 267% increase in sales generated directly from social media.
Campaign Impact
The collaboration delivered measurable growth across brand awareness, social commerce, and online sales.
100K+ Impressions
30% Conversion
267% Social Sales Increase