Developing a fashion presentation from concept through show day
Role: Show Development • Brand Partnership • Casting & Talent • Guest Relations • Production Coordination
For CHRISHABANA’s SS26 presentation, I worked collaboratively with People’s Revolution and Pornhub across the development and execution of the show and its brand partnership. I contributed to the show concept, casting, invitations, guest list and talent coordination, while supporting production, communications and show-day logistics through the presentation.
SHOW DEVELOPMENT
I worked alongside People’s Revolution to develop and execute CHRISHABANA’s SS26 presentation, contributing to the show concept, casting, invitations, guest list, talent coordination, and show-day production.
CHRISHABANA x PORNHUB
The presentation was developed in partnership with Pornhub, integrating the platform into the collection’s creative and communications strategy. I coordinated across CHRISHABANA, Pornhub, and People’s Revolution throughout the partnership, supporting creative development, communications, approvals, and activation planning.
SHOW DAY
On show day, I coordinated talent, guest experience, and production logistics alongside the People’s Revolution team, helping ensure the presentation moved seamlessly from backstage through the runway.
Campaign
Following the presentation, I helped develop and produce the SS26 campaign, contributing to the creative concept, location scouting, casting, glam team, and styling. I then produced the social media rollout, extending the collection’s visual narrative beyond the runway.
Social Rollout
I developed and managed the social media rollout for the collection, coordinating content across CHRISHABANA’s channels to introduce the campaign, highlight the collection, and maintain momentum following the show.
