A cross-brand collaboration combining fashion, immersive storytelling, and social impact.
Role: Brand Partnerships • Experiential Production • Press Relations • Cultural Programming
CHRISHABANA partnered with Teva, artist Desire Marea, and creative director Nusi Quero to present an immersive campaign celebrating Black queer identity through fashion, performance, and public installation. As Marketing & Communications Director, I coordinated cross-brand partnerships, co-developed communications with Teva, managed media outreach, produced experiential activations, and supported a fundraising initiative benefiting the Transgender Law Center.
Theater Activation
In response to COVID-19 restrictions, I helped produce a series of immersive theater installations that allowed audiences to experience the collection safely through socially distanced presentations.
Fundraising Initiative
The collaboration extended into a fundraising auction featuring four Teva sandal styles customized by CHRISHABANA, with proceeds supporting the Transgender Law Center.
