Expanding a brand activation into a multi-season creative partnership.

Role: Brand Partnerships • Experiential Production • Creative Strategy

Working with CHRISHABANA, I collaborated with the LOBOS Tequila team to develop creative assets for a series of custom metal wolf masks inspired by the brand’s iconic logo. The pieces debuted at LOBOS’ 2024 Art Basel Miami event, becoming a signature visual element across the brand’s campaign and live programming.

I then initiated and secured additional LOBOS collaborations for CHRISHABANA’s 2025 Pride event and Open Studio Day, curating and art-directing both activations. Across the partnership, I led creative coordination, content development, and cross-brand communication to extend the relationship across multiple cultural moments.