Building the digital identity and guest experience for a fashion pop-up in Accra
Role: Event Curation • Social Media Strategy • Content Creation
Working remotely with Ghanaian designer Jason Jermaine Asiedu of Jermaine Bleu, I developed the promotional strategy for his “1001 Icons” pop-up at Front/Back Accra. I built the event’s Instagram presence around curated outfit inspiration, influencer content, and essential event information, while managing the guest list and coordinating outreach. During the event, I directed the Instagram Story coverage to document the evening in real time and extend the experience digitally.
Social Storytelling
The Instagram rollout built anticipation before the event and transformed the evening itself into an ongoing digital narrative
