A jewelry collaboration brought to the court during Naomi Osaka’s Nike partnership rollout.
Role: Celebrity Partnership • Talent Relations • PR • Social Media
CHRISHABANA developed a custom jewelry piece for Naomi Osaka in connection with her Nike collaboration. I served as the communications and talent liaison between CHRISHABANA and Naomi’s stylist, coordinating throughout the development of the pieces and supporting the collaboration’s launch communications. I also co-developed a joint press release, pitched the story to media, and led CHRISHABANA’s social amplification around Naomi wearing the piece as she walked onto court for her match.
The Nike Campaign
The CHRISHABANA pieces were incorporated into Naomi Osaka’s Nike campaign surrounding her return to the court
TALENT & PRODUCT DEVELOPMENT
I worked directly with Naomi’s stylist throughout the development of the CHRISHABANA pieces, coordinating communication between the stylist and brand to support the final look
Press & Communications
I secured an exclusive Vogue story to debut the CHRISHABANA collection and campaign, working with Naomi’s stylist to develop the joint press release and positioning the collaboration within the broader Nike partnership rollout. I also pitched the story to additional fashion and culture publications and coordinated communications surrounding the launch.
On Court Moment
Naomi wore the CHRISHABANA piece as she walked onto the court for her Indian Wells Open match, bringing the collaboration from development into a highly visible public moment.
