Role: Strategic Partnerships • Celebrity Relations • Communications Strategy • Digital Storytelling
Supported CHRISHABANA’s collaboration with Naomi Osaka for her Nike collection through strategic partnerships, communications, and digital storytelling. Working closely with Naomi Osaka’s stylist, I helped facilitate the development of custom pieces while ensuring alignment between CHRISHABANA’s design identity and the broader collection narrative.
I developed partnership messaging, collaborated on a joint press release, and supported media outreach to position the collaboration within fashion and culture conversations. Following the launch, I curated and amplified campaign moments, press coverage, and social storytelling across CHRISHABANA’s platforms, extending the reach of the partnership and strengthening the brand’s connection to a global cultural audience.
